Roots Cares
Everything we do is rooted in a desire to create positive change and build a better future for all.
For over 50 years, Roots has been committed to supporting communities by aligning with causes that support our values of community and authenticity. With our core pillars of people and planet always at the forefront, our efforts work towards creating positive change now and for future generations.
Roots launched “Roots Cares,” a program designed to give back to and partner with communities in need in February 2020. Since its inception, we’ve donated approximately $3.6 million in cash and in-kind donations to various organizations within the communities in which Roots operates.
Here's some of our most recent partnerships, featured below:
Athletes on Track
Roots is proud to partner with The BlackNorth Initiative (BNI) on
its “Athletes on Track” program as a sponsor for the 2024-2025
season. “Athletes on Track” is a bursary and mentorship program
designed to financially support university student-athletes and
supply them with the tools necessary to enter and thrive in the job
market once they graduate.
As part of Roots participation in the program, two Black student-athletes will receive a bursary and a mentor appointed by BNI to support them in general skill development and provide career path guidance based on their area of studies.
“Roots has a long-standing tradition of celebrating athletics and youth in Canada, and we are proud to build on our existing relationship with The BlackNorth Initiative to support the student-athletes through this program” – Roots CEO, Meghan Roach
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As part of Roots participation in the program, two Black student-athletes will receive a bursary and a mentor appointed by BNI to support them in general skill development and provide career path guidance based on their area of studies.
“Roots has a long-standing tradition of celebrating athletics and youth in Canada, and we are proud to build on our existing relationship with The BlackNorth Initiative to support the student-athletes through this program” – Roots CEO, Meghan Roach
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Canadian Women’s Foundation
Canadian Women’s Foundation is Canada’s public foundation for gender
justice and equality. They advance this by growing support for
grassroots feminist action, partnering with communities and
organizations to improve conditions, and building diverse leadership
and knowledge for sustainable change.
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Holland Bloorview Kids Rehabilitation Hospital
Holland Bloorview is Canada’s largest children’s rehabilitation
hospital, providing both inpatient and outpatient services. They
care for kids with disabilities, kids needing rehabilitation after
illness or trauma, and kids whose medical complexity requires a kind
of care they can’t get elsewhere.
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BLACK NORTH
The BlackNorth Initiative is on a mission to end anti-Black systemic racism throughout all aspects of our lives by utilizing a business-first mindset. They are committed to the removal of anti-Black systemic barriers negatively affecting the lives of Black Canadians.
Roots was one of the original signatories of the BlackNorth Initiative CEO Pledge. Released in 2020, it has since been signed by 500 corporations, public entities, and charitable institutions, with business leaders committing to foster diversity and equity within their workplaces, particularly by empowering Black employees.
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Roots was one of the original signatories of the BlackNorth Initiative CEO Pledge. Released in 2020, it has since been signed by 500 corporations, public entities, and charitable institutions, with business leaders committing to foster diversity and equity within their workplaces, particularly by empowering Black employees.
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First Nations Nutrition Program
First Nations Nutrition Program is part of Canadian Feed the
Children. Their mission is to unlock children’s potential through
community-led action in Canada and around the world.
They take a personalized, community-led approach to development and are seeing long-term impact. They increase access to quality education for children, support families to gain greater food security, and help build sustainable community resilience. They work through local partners and directly with communities to achieve demonstrable change that benefits children.
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They take a personalized, community-led approach to development and are seeing long-term impact. They increase access to quality education for children, support families to gain greater food security, and help build sustainable community resilience. They work through local partners and directly with communities to achieve demonstrable change that benefits children.
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Rainbow Railroad
A global not-for-profit organization that helps at-risk 2SLGBTQIA+
people get to safety worldwide. Based in the United States and
Canada, this organization helps LGBTQI+ people facing persecution
based on their sexual orientation, gender identity and sex
characteristics.
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Evergreen
Evergreen aims to make cities more livable, green, and prosperous.
For over 30 years, they’ve been facilitating change in communities
through connection, innovation, and sustainable actions.
They work with community builders across sectors to solve some of the most pressing issues cities face: climate change, housing affordability, and access to nature and public spaces.
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They work with community builders across sectors to solve some of the most pressing issues cities face: climate change, housing affordability, and access to nature and public spaces.
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Nature Conservancy of Canada
NCC is Canada’s largest environmental charity, delivering results at a scale like no other. They take action by working on the land, building healthy and resilient ecosystems where it matters. The organization has conserved more than 15 million hectares in Canada, which is a true testament to the power of hard work and collaboration, and they’re on a mission to double that impact.
Founded in the heart of Algonquin Ontario, Roots has always drawn inspiration from the beauty of nature. We are deeply committed to preserving the very landscapes that inspire us. Our partnership with NCC is not just important, it is a natural extension of our mission and core values. Supporting NCC's efforts to conserve Canada’s forests, wetlands, and habitats is a commitment we proudly embrace. Together, we will drive meaningful change and pave the way for a brighter, more sustainable future for everyone.
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Founded in the heart of Algonquin Ontario, Roots has always drawn inspiration from the beauty of nature. We are deeply committed to preserving the very landscapes that inspire us. Our partnership with NCC is not just important, it is a natural extension of our mission and core values. Supporting NCC's efforts to conserve Canada’s forests, wetlands, and habitats is a commitment we proudly embrace. Together, we will drive meaningful change and pave the way for a brighter, more sustainable future for everyone.
Learn More
