Roots Cares

Everything we do is rooted in a desire to create positive change and build a better future for all.

For nearly 50 years, Roots has been committed to giving back to and partnering with communities in need. With the Company's values of community, authenticity, integrity and freedom in mind, Roots is committed to embracing inclusivity through respect, acceptance, representation, and empowerment.

Since February 2020, Roots has donated approximately $3.1 million of cash and in-kind donations to various organizations within the communities in which Roots operates.

How You Can Help Us Donate

Through Roots Cares we have committed to donate 1% of the sales we earn from every online purchase to one of the many charitable partners we support.

Add an item (or two) to your cart and check out. When prompted, choose the charity you'd like us to donate our proceeds to. It's as simple as that.

Our Donation Pillars

Racial Equity

Supporting BIPOC Communities with the commitment to fund equity-seeking groups.

2SLGBTQS+ Communities

Supporting equality for all genders and sexualities.


A focus on protecting our environment and green spaces.

Mental Health & Well-being

A focus on the health and well-being of differently abled bodies.

Our Charities