Our Story

Roots was founded by Michael Budman and Don Green, two city kids who met at summer camp in Algonquin Park, where they first fell in love with the ideals and beauty of Canada.

Starting from a little cabin, they created Roots, inspired by the experience of travelling from their city homes into the heart of Canada's wilderness.

Since our founding, we have united the best of cabin and city through unmistakable style, built with uncompromising comfort.

Comfort and Style from Day One

In 1973, our Founders set out to launch Roots with their first product. By drawing inspiration from the world around them, combining style and comfort with a commitment to outstanding quality and craftsmanship, the Roots ‘negative heel’ shoe was born. With a heel that was lower than its toe, the quirky design feature was meant to improve posture while providing great comfort. Introduced on August 15, 1973, the shoe was sold out by the end of the month and the waiting list began.

The Beaver

We value individuality and a strongly grounded sense of self, and we also value togetherness – being a part of something bigger than ourselves. The beaver is emblematic of qualities we admire in true community-builders: they are resourceful and industrious. We believe in always working to make our communities a better place. Since the very beginning, the beaver has served as our beloved icon and an expression of our love for  nature, and our home, Canada.