Our community focused program
to mentor, support and give exposure
to emerging brands.

Since its inception in 1973, Roots has remained dedicated to community and engagement. After 48 years of establishing deep and entrenched roots in the apparel industry, we have developed experience and tools that allow us to provide resources and support to those in the community that can benefit from them the most.

Inspired by the symbiotic relationship that we see in the way trees communicate and flourish in nature, we have created the Roots Emerging Creators Project: a community-focused designer mentorship program that nurtures and gives exposure to emerging brands led by underrepresented creators.

We strongly believe that similar to nature, in order for a healthy ecosystem to prosper, it takes the collaboration and hard work of all its participants. With representation, respect and ­­­impactful progress in mind, we will identify brands with incredible potential, that have inspirational and empowering points of view. We see our partners in the Roots Emerging Creators Project as a vital part of our creative habitat that inspires collaboration and innovation—instilling a sense of perspective, influence and inclusion within our communities.

Calling All Emerging Creators