We celebrate our 50th anniversary through a playful collaboration with the world's most iconic doll. Barbie continues to feed our imagination and inspires us to dream big. This exclusive collection pulls from our classic comfort and style, painting them through a pink lens — for the kid in all of us.
INSPIRATION
The creative vision behind the Roots Barbie™ doll stems from the heartfelt experiences of trailblazing mothers. Meghan Roach, CEO, and Karuna Scheinfeld, CPO, drew inspiration from their unique journeys as mothers raising children from diverse backgrounds. The doll manifests our united belief in being better and brighter together and is a tribute to those born to lead and embodies the idea of breaking boundaries.
“We wanted to reimagine the classic Barbie™ doll in a way that reflects the rich diversity of Canadians and our global audience, including our young daughters."
— Meghan Roach, CEO, Roots
THE MAKING OF THE DOLL
At Roots, we've always been committed to celebrating the uniqueness of every individual. That's why we're thrilled to unveil our latest collaboration: the Roots x Barbie™ Doll.
Breaking away from the conventional mold, we've reimagined Barbie with an athletic figure that resonates with the modern Roots customer. Our aim was to create a doll that embraces a variety of body types and echoes the inclusive spirit that defines both of our iconic brands.
The Barbie™ X Roots Doll goes beyond being a mere toy — it represents the diversity of the people and landscapes of Canada in all its beauty. With this collaboration, we're embracing the beauty of differences and celebrating the shared values that connect us all. Join us in celebrating diversity, inclusion, and a shared passion for timeless style with the Barbie™ X Roots Doll. Discover the magic of this one-of-a-kind collaboration that transcends boundaries and redefines playtime possibilities.