Inspired by their passion for the outdoors, Michael Budman and Don Green founded Roots in 1973. Since the very beginning, the beaver has served as our beloved logo and an expression of our love for nature. Not only an emblem of Canada, the beaver plays an important role in the Canadian ecosystem as a community builder. Their ponds provide habitat for other wildlife and can help reduce the impacts of climate change.
The Cooper Beaver
We’ve partnered with long-time friend of Roots and renowned Canadian artist Heather Cooper to create a limited-edition collection in honour of the beaver and Canadian wildlife. Heather is one of the artists behind our Cooper Beaver logo, an iconic symbol of Roots since 1973.
Roots x NCC Collection
Not just another t-shirt, 100% of the profits will be donated to the Nature Conservancy of Canada to help protect our wildlife and natural habitats.
Available online and in select Roots stores: Roots CF Toronto Eaton Centre, Roots Bloor, Roots Yorkdale, Roots Robson, Roots Whistler, Roots West Edmonton Mall, Roots CF Chinook Centre, Roots Banff, Roots Centreville, and Roots Halifax Shopping Centre
We are proud to partner with the Nature Conservancy of Canada (NCC), Canada’s leading not-for-profit, private land conservation organization. NCC and its partners help to protect our most important natural areas and the species they sustain.