Beaver Day

In celebration of our favourite creature and iconic logo, our in-house graphic designer Lily Kao has illustrated a Buddy the Beaver activity for you to #CraftInComfort.

Our Roots

Inspired by their passion for the outdoors, Michael Budman and Don Green founded Roots in 1973. Since the very beginning, the beaver has served as our beloved logo and an expression of our love for nature. Not only an emblem of Canada, the beaver plays an important role in the Canadian ecosystem as a community builder. Their ponds provide habitat for other wildlife and can help reduce the impacts of climate change.