| |
Feb 1, 2004
INTRODUCING ROOTS SPIRIT
In February 2004, Roots will unveil a new fragrance collection for
women - Roots Spirit. This sparking new scent captures the vital
animating force of youth, spontaneity, optimism and energy.
“In Creating Roots Spirit the desire was to translate the
spirit of Roots into a vibrant new fragrance that embodies the essence
of the Roots athletic lifestyle,” says Roslyn Griner, VP Sales
and Marketing for Coty Canada. “Roots Spirit captures the
playful energy of the young woman who is connected to the pulse
of the urban beat but moves to her own rhythm.”
Developed by Jean-Pierre Mary of the Paris-based perfume house IFF,
Roots Spirit is classified as a crisp, fruity, floral fragrance.
Roots Spirit opens with an engaging blend of lemon, verbena and
green notes. At the heart of the fragrance, orange blossom and jasmine
are combined with ginger, cedarwood, cinnamon and orris. The drydown
of the fragrance reveals musks, amber, sandalwood and a touch of
peach.
Roots Spirit is housed in a tall, cylindrical clear glass flask
that personifies the Roots Spirit wearer - clean, uplifting, and
sleek. The brand colour - vintage Roots red - is energetic and fiery,
personifying the active side of the Roots brand.
ABOUT COTY INC.
Originally founded by François Coty in Paris in 1904, Coty
Inc. is the world's leading manufacturer and marketer of fragrances,
and a leader in the categories of colour cosmetics and skin treatments
in the mass and prestige markets. Today, Coty Inc. is a global company
with operations in 29 countries. Coty brands include The Healing
Garden, Adidas, Calgon, Celine Dion Parfums, Mary-Kate and Ashley
fragrances, Chupa Chups fragrances, Stetson, Jóvan, Vanilla
Fields and Rimmel London. Additional information is available at
www.coty.com.
ABOUT ROOTS
Established in Toronto in 1973 by Co-Founders Michael Budman and
Don Green, Roots has evolved into an internationally recognized
lifestyle brand grounded in its motto `Quality, Integrity, Longevity.'
Starting as a single store with a single product (Roots Negative
Heel Shoe), Roots now has over 200 stores. The ever-expanding product
range includes the finest quality Roots Leathers (shoes, jackets,
bags, and luggage), Roots Athletic sportswear, Roots Kids and Baby
Roots apparel and Roots Home (leather furniture, linens, towels
and accessories). Roots Spirit will join Roots three existing
fragrance lines Roots UniScent, (a unisex fragrance launched
in 1996), Roots for her (launched in 1999) and Roots
for him (launched in 2001).
For more information contact Audrey Hyams Romoff (ext 222) or Karen
Delfin (ext 223) in the Overcat Communications office on 416 966
9970 or:
Raymond
Perkins, Director of Communications
416-781-3574 ext 319
E-mail: rperkins@roots.com
back
|
