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SKATE CANADA ANNOUNCES PARTNERSHIP WITH ROOTS CANADA
October 29, 2003

MISSISSAUGA, ON: At a press conference today, Skate Canada was pleased to announce the signing of a sponsorship partnership with Roots Canada.

“Skate Canada is very excited to welcome Roots Canada as our newest national sponsor,” said Pam Coburn, Skate Canada CEO. “We hope to see the partnership continue to expand well into the future.”

The agreement, which is effective immediately and runs until 2006, names Roots Canada as the official clothing supplier to Canada’s National Figure Skating Teams. In consultation from Skate Canada’s National Teams department, Roots Canada has designed the official clothing outfits for the 2003-2004 National Team, Junior National Team and the National Synchronized Skating Team. The Junior National Team’s outfit consists of

Roots Canada joins Skate Canada’s national sponsor family, which includes principle partners CTV/TSN, title sponsors BMO Financial Group and MasterCard Canada, as well as Air Canada, Communications Canada, Canadian Heritage, Centrum Vitamins, Cover Girl (Procter & Gamble Canada Inc.), Goody Products Inc., Hershey Canada and Movado Watches.

For further information contact:
Raymond Perkins, Director of Communications
416-781-3574 ext 319
E-mail: rperkins@roots.com

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pictured in photo:
Front: Fedor Andreev, Meagan Wing, Marie-France Dubreuil, Jeffery Buttle, Anabelle Langlois
Back: Aaron Lowe, Patrice Lauzon, Emanuel Sandhu, Patrice Archetto