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TORONTO - The two cofounders of Roots, Michael Budman and Don Green, are among the inaugural inductees to the Canadian Marketing Hall of Legends (MHOL). In announcing the list for 2004, MHOL officials said Budman and Green were selected in the “Visionaries” category and will be honoured at a gala ceremony in Toronto on January 27, 2005.
The Marketing Hall of Legends was established to enshrine the people, the brands and the stories behind Canada's great marketing successes. Launched by the Toronto chapter of the American Marketing Association, the aim of the MHOL is to serve as an inspiration and as the gold standard to the thousands of Canadians who dedicate themselves to the marketing profession.
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Budman and Green and the other 11 inductees were chosen by 200 of their peers from a list of 250
nominees put forward by voters in the business community. Among the other inductees are the founders of the
Cirque du Soleil and Tim Hortons, and Dave Nichol,the former president of Loblaws. “It’s a great honour to be
selected,” says Roots Co-Founder Michael Budman. “Especially in view of the major achievements of the
other inductees.”
Established in Toronto in 1973, Roots is an internationally recognized lifestyle brand. From a small store
selling a single product (Roots negative heel shoe), Roots now has 125 stores in Canada and the United States.
A privately held company, Roots has state-of-the-art manufacturing facilities in Toronto, numerous licensees and
employs thousands of people in Canada and abroad.
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For further information, contact:
Robert Sarner, Director of Communication and Public Affairs
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