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Roots is the official outfitter of the Canadian Olympic team. The outfits steal the show at the Opening Ceremonies and become the top traded uniform among athletes and visitors in Nagano. The red “Canada Poorboy” hat becomes a huge success, seen on celebrities around the world from Puff Daddy to Britain’s Princes William and Harry. Canadian Ross Rebagliati wins first-ever Gold Medal in snowboarding and joins Team Roots. |
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