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Roots outfits the Canadian and United States Olympic and Paralympic Teams. Uniforms for both countries are a huge success. Dressed in Roots, recording artists Barenaked Ladies and skating superstars and Gold Medalists Jamie Sale and David Pelletier perform together on stage in Salt Lake City, an event seen on TV by hundreds of millions. |
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Sale, Pelletier, and Canadian Speed Skating Gold Medalist Catriona LeMay Doan join Team Roots. The Roots beret becomes a must-have item in the US and the biggest hit ever in Olympic history. Roots US outfits are seen on N’Sync, the Today Show, the Rosie O’Donnell Show, Conan O’Brien and Saturday Night Live. |
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