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Roots Designers

Teamwork is really the best way to describe how Roots clothes and accessories are designed. The team is usually working on designs one year in advance. They travel all over the world to get new ideas for Roots, to check out new fabrics, and then come back full of inspiration. The technical designers help with the specs and then the samples are made from scratch.

Nothing gets produced until Don and Michael make sure it feels right. They inspect every sample, if they don't like it, it doesn't get made. Then comes the wear test. Everyone gets in on the wear test. The designers, the Greens, the Budmans, Friends, Families and neighbours. Changes are made to pockets or drawstrings until we have the best product possible. Only then is it ready for our stores