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ROOTS, an Official
Outfitter of Parade Wear for Team GB, the Great Britain Olympic Team has
launched its UK web site www.uk.roots-direct.com,
offering Team GB Official Olympic Merchandise for men, women and children
with plans to introduce its quality leather goods, accessories, and Roots
originals line early next month. A Roots boutique store also just opened
at 10 Foubert’s Place just off London’s Carnaby Street - bringing
Canada’s most famous brand across the Atlantic.
A percentage of all Olympic apparel sales go to support the British Olympic
Team. Available items include sweatshirts, zipped track jackets, track
bottoms, Great Britain T-shirts, vests and hats. Soon to follow products
include quality leather handbags, luggage, and accessories.
BOA Chief Executive, Simon Clegg, said, “Our excellent experience
of working with Roots at the 2002 Olympic Winter Games in Salt Lake City
has given us the necessary degree of confidence that they can handle the
much greater requirements of our summer team. This coupled with the proposed
exciting UK commercial opportunities will ensure that the British public
will be able to demonstrate their active support of Team GB in Athens.”
Commenting on the growth of Roots in the e-commerce space, Michael Budman,
co-founder said, “Our online shop gives us a wonderful opportunity
to reach a new range of customers regardless of geographical limits. This
is particularly important when it comes to something like the Olympics.
We want everyone to be a part of the team and show their support for their
country during the games in Athens – ordering online makes this
a possibility for everyone in the UK”
Roots is an Official outfitter for the U.S Olympic Team, Canadian Olympic
Team, British Olympic Team and the Barbados Olympic team for the Athens
2004 Olympics.
Roots Canada Ltd currently has over 200 stores across Canada, the United
States, Taiwan and now the UK. Famous for its trendy Olympic clothing
and superior quality leather goods, the Roots style is all encompassing
but grounded in the motto: Quality, Integrity, Longevity.
The ever-expanding product range includes the finest quality of Roots
leathers (shoes, jackets, bags and luggage); Roots Athletics sportswear;
a fully range of Roots Kids and Baby Roots; and Roots Home (leather furniture,
linens, towels and accessories) and additional licensees include: Roots
time, Roots scent and Roots luggage.
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