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Feb 1, 2004
INTRODUCING ROOTS SPIRIT
In February 2004, Roots will unveil a new fragrance collection for women
- Roots Spirit. This sparking new scent captures the vital animating force
of youth, spontaneity, optimism and energy.
“In Creating Roots Spirit the desire was to translate the spirit
of Roots into a vibrant new fragrance that embodies the essence of the
Roots athletic lifestyle,” says Roslyn Griner, VP Sales and Marketing
for Coty Canada. “Roots Spirit captures the playful energy of the
young woman who is connected to the pulse of the urban beat but moves
to her own rhythm.”
Developed by Jean-Pierre Mary of the Paris-based perfume house IFF, Roots
Spirit is classified as a crisp, fruity, floral fragrance. Roots Spirit
opens with an engaging blend of lemon, verbena and green notes. At the
heart of the fragrance, orange blossom and jasmine are combined with ginger,
cedarwood, cinnamon and orris. The drydown of the fragrance reveals musks,
amber, sandalwood and a touch of peach.
Roots Spirit is housed in a tall, cylindrical clear glass flask that personifies
the Roots Spirit wearer - clean, uplifting, and sleek. The brand colour
- vintage Roots red - is energetic and fiery, personifying the active
side of the Roots brand.
ABOUT COTY INC.
Originally founded by François Coty in Paris in 1904, Coty Inc.
is the world's leading manufacturer and marketer of fragrances, and a
leader in the categories of colour cosmetics and skin treatments in the
mass and prestige markets. Today, Coty Inc. is a global company with operations
in 29 countries. Coty brands include The Healing Garden, Adidas, Calgon,
Celine Dion Parfums, Mary-Kate and Ashley fragrances, Chupa Chups fragrances,
Stetson, Jóvan, Vanilla Fields and Rimmel London. Additional information
is available at www.coty.com.
ABOUT ROOTS
Established in Toronto in 1973 by Co-Founders Michael Budman and Don Green,
Roots has evolved into an internationally recognized lifestyle brand grounded
in its motto `Quality, Integrity, Longevity.' Starting as a single store
with a single product (Roots Negative Heel Shoe), Roots now has over 200
stores. The ever-expanding product range includes the finest quality Roots
Leathers (shoes, jackets, bags, and luggage), Roots Athletic sportswear,
Roots Kids and Baby Roots apparel and Roots Home (leather furniture, linens,
towels and accessories). Roots Spirit will join Roots three existing fragrance
lines Roots UniScent , (a unisex fragrance launched in 1996), Roots for
her (launched in 1999) and Roots for him (launched in 2001).
For more information contact Audrey Hyams Romoff (ext 222) or Karen Delfin
(ext 223) in the Overcat Communications office on 416 966 9970 or:
Raymond
Perkins, Director of Communications
416-781-3574 ext 319
E-mail: rperkins@roots.com
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