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ROOTS LAUNCHES 'ROOTS BOUTIQUE' IN LONDON
JUNE 8, 2004
 
Toronto – Today at the Retail Council Conference, Roots Co-founder, Michael Budman announced the opening of the 'Roots Boutique' at 10 Fouberts Place, just off the historic Carnaby Street in London, England.

A unique feature of 'Roots Boutique' is the showcasing of Roots 'Team GB' collection. As an Official British Olympic Association Sponsor and the Official Outfitter of Parade Wear, Roots will be outfitting the Great Britain Olympic Team during the 2004 Athens Summer Olympic Games at the Opening and Closing Ceremonies as well as keeping the Team fashionable while travelling.

The public can now show their support for and pride in their British Olympians by wearing pieces from the Roots Official 2004 Great Britain Olympic Collection featuring men's and women's T-shirts, ringer T's and tanks, sweat tops and bottoms, track jackets, headwear, footwear, and accessories including a hand-tooled leather carrying bag. A percentage of the proceeds will go towards supporting British Olympic hopefuls.

Michael Budman, Roots Co-founder, said today "In opening the Roots Boutique in London, we wanted to give the British community accessibility to the uniforms worn by their Olympic heroes. We want to encourage the public to support their team by wearing items from the 'Team GB' collection and to feel a part of their team's successes at the 2004 Athens Summer Olympic Games".

'Roots Boutique' will also carry a range of Roots products. Roots Boutique will be open 7 days a week (Mon.-Weds. 10 am -8pm, Thurs.-Fri. 10am - 9pm and Sat. 10am- 7pm and Sun. 12pm- 6pm)

Roots is also proud to be the Official outfitter of the Canadian, United States and Barbados Olympic teams. Items from the 4 Olympic Collections are available in Roots stores across Canada, and on-line at www.roots.com

** For further information on Roots please go to http://www.roots.com

For further information contact:
Raymond Perkins, Director of Communications
416-781-3574 ext 319
E-mail: rperkins@roots.com

Mich Ahern
michahern@hotmail.com
44 (0)7932 259 757
416-781-3574 ext. 432

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