Emily is much in demand well beyond Toronto, Montreal and Vancouver. Her appeal crosses virtually all demographics and geographical boundaries, proving equally popular with teenagers and adults in the major urban centers and smaller cities.

Made of the finest, soft-tumbled Italian leather in the Roots state-of-the-art factory in Toronto, the Emily Bag represents the first time we’ve produced a handbag in such a wide variety of colours. Available in red, black, tan, yellow, fuchsia, green, turquoise and white and in 3 sizes, Emily has struck a chord with a broad range of customers.

With special cargo pockets designed for a cell phone or an iPod, and zipper side pockets for a multitude of makeup and other accessories, Emily serves many purposes and fits any social agenda as an everyday tote or for a night out on the town.

Emily is only one month old. With such an auspicious debut, she’s clearly destined for an incredible future.

For further information, contact:
Robert Sarner,
Director of Communication and Public Affairs
416-781-3574 ext 4280
E-mail : rsarner@roots.com