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ROOTS donates
one jersey per athlete for one-of-a-kind campaign
Toronto, Aug. 13, 2004 – As the world’s best athletes prepare
to compete at the 2004 Olympic Games in Athens, CBC Shop will provide
Canadians with an opportunity to do a little competing of their own when
it launches an online auction in association with ROOTS Canada on eBay.ca
in support of the Canadian Olympic Excellence Fund today.
By logging on to the CBC Shop on eBay.ca (http://members.ebay.ca/aboutme/cbcshop)
Canadians will be able to bid on one-of-a-kind ROOTS 2004 Canadian Olympic
Team sweatshirts signed by one of their favourite Canadian Olympians,
in addition to some rare Olympic merchandise, including a cereal box signed
by Gold-medallist Simon Whitfield, and toques signed by multiple medal-winner
Catriona LeMay Doan. Proceeds from the auction will go to the Canadian
Olympic Excellence Fund.
Created by the Canadian Olympic Committee (COC) in 2003, the Canadian
Olympic Excellence Fund provides financial support to Canadian athletes,
teams, sports and programs with the best potential for international success.
“At CBC/Radio-Canada we are particularly proud of the fact that
many of Canada’s finest amateur athletes first gain national exposure
on our airwaves,” said Al MacNevin, Director of Distribution &
Marketing, CBC/Radio-Canada Merchandising Division. “Now, in partnership
with ROOTS Canada, eBay.ca and the COC, CBC Shop is proud to be helping
to provide the financial support they need to perform on the world’s
stage.”
ROOTS Canada donated one Canadian Olympic Team sweatshirt for each Canadian
athlete participating in Athens this year. Each athlete was given a crest
to sign that was stitched onto a sweatshirt, instantly making it one-of-a-kind.
Other rare Canadian Olympic merchandise and memorabilia were donated by
the COC and will be auctioned off throughout the Games.
“ROOTS Canada has always celebrated and supported Canada’s
Olympic athletes, gaining worldwide recognition as a result,” said
Michael Budman, co-founder, ROOTS Canada. “Our contribution to the
Canadian Olympic Excellence Fund Auction is just one more way for us to
show our support for Canada’s exceptional athletes.”
About CBC/Radio-Canada
CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. CBC/Radio-Canada reaches Canadians through
eight national radio and television networks, its full-service Web sites,
local/regional stations and affiliates, as well as the digital television
channel Country Canada, and the continuous music network Galaxie. In addition,
CBC/Radio-Canada has forged partnerships with other broadcasters and is
a partner in the specialty television services ARTV and The Documentary
Channel. Through this array of activities, CBC/Radio-Canada brings diverse
regional and cultural perspectives into the daily lives of Canadians in
English, French and eight aboriginal languages. CBC/Radio-Canada was included
this year in Canada's Top 100 Employers.
About ROOTS Canada
Established in Toronto in 1973 by co-founders Michael Budman and Don Green,
ROOTS is Canada’s leading lifestyle brand, offering a wide range
of clothing, leather goods and accessories for men and women of all ages.
Licensed products include shoes, hosiery, fashion accessories, eyewear,
watches, luggage, home furnishings and more. ROOTS is proudly associated
with the Olympic Games and has become renowned for outfitting the teams
of Canada, the United States, Great Britain and Barbados. The privately
held company operates nearly 200 branded stores, including more than 140
in Canada, 6 in the United States and 16 in Taiwan. ROOTS products are
also sold by independent retailers and department stores around the world.
About eBay.ca
eBay is the World's Online Marketplace®. Founded in 1995, eBay created
a powerful platform for the sale of goods and services by a passionate
community of individuals and businesses. On any given day, there are millions
of items across thousands of categories for sale on eBay. eBay enables
trade on a local, national and international basis with customized sites
in markets around the world. Through an array of services, such as its
payment solution provider PayPal, eBay is enabling global e-commerce for
an ever-growing online community. In Canada, eBay was visited by more
than 8.6 million Canadians in June 2004.
-30-
For
further information contact:
Robert
Sarner
Director of Communication and Public Affairs
ROOTS Canada
Tel: 416 781 3574 ext. 397
Fax: 416 781 3259
rsarner@roots.com
Jason MacDonald
Sr. Media Relations Officer
CBC/Radio-Canada
(613) 288-6239
jason_macdonald@cbc.ca
Sharon Will
eBay Canada
(416) 969-2291
sharon.will@ebay.ca
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