Be nice™, support WE, buy a button

WE is an organization that brings people together and gives them the tools to change the world. 100% of the profits from every purchase of a nice™ button or limited-edition enamel pin supports Indigenous Youth Empowerment Programming run by WE. Help us reach our goal of $150,000 for this nice cause by purchasing your nice™ button or pin and wearing it proudly.

Shop Now

Empowering Indigenous Youth Leaders with WE

WE’s Indigenous Leadership and Educational programs allow participants to explore history and current events and examine privileges and perceptions, while engaging with Inuit, Metis and First Nations Elders and community members in the development of their leadership skills.

Working together with Indigenous communities in Canada, WE programs include Sacred Circle, which educates and motivates First Nations, Metis and Inuit youth to make change and become leaders in their communities. The program is delivered in partnership with community elders and mentors. Sacred Circle was designed in consultation with educators from the Department of Aboriginal Education at Nanaimo Ladysmith School District and is based upon Indigenous concepts such as the Seven Teachings and the Medicine Wheel.

Program Outcomes

  • Increased academic achievement and engagement
  • Development of advanced leadership skills, self-esteem and confidence
  • Strengthened sense of belonging and community
  • Inspiration and support for youth to participate in their communities as leaders
  • Exploration and celebration of personal and cultural identity
learn more about Indigenous Leadership and Education programs run by WE

FAQs

Q: Where do the proceeds from the nice™ buttons and pins go?

A: Every purchase of a nice™ button or pin supports Indigenous Youth Empowerment programming run by WE, focused on empowering Indigenous youth to be leaders in their communities.

Q: What is WE?

A: WE is an organization that brings people together and gives them the tools to change the world. Our unique family of organizations, WE Charity and ME to WE social enterprise, empower people at home and around the world.

Q: What is WE’s Indigenous programming? How does it benefit young people and Indigenous communities?

A: Working together with Indigenous communities in Canada, WE programs include Sacred Circle, which educates and motivates First Nations, Metis and Inuit youth to make change and become leaders in their communities. Participants explore history and current events and examine privileges and perceptions, while engaging with elders, mentors and community members. Sacred Circle was designed in consultation with educators from the Department of Aboriginal Education at Nanaimo Ladysmith School District and is based upon Indigenous concepts such as the Seven Teachings and the Medicine Wheel.

Q: Why have Roots and WE partnered on this initiative?

A: WE and Roots have partnered to celebrate Canada 150. As we look forward to the next 150 years, Roots is committed to supporting WE programs that work to empower Canadian youth from all communities across the country to celebrate and understand our collective history and heritage, and to work together to create a more caring and compassionate Canada in the next 150 years.

Q: Where is WE’s Indigenous Youth Empowerment Program held?

A: All over Canada. WE has facilitated programs in the Northwest Territories, Quebec, Saskatchewan, Ontario and Manitoba. The programming takes place within the communities – WE travels to a community instead of asking youth to leave the community to attend a program.

Q: How many youth can participate in the program at one time?

A: Up to 30 participants at a time.

Q: How long does the program run for?

A: It is a three day program. When required, it has been adapted to two days.

Q: How are the youth selected to participate in the program?

A: The community members select who will participate in the program. WE informs the community members of how many available spots there are, and they are responsible for selecting the participants.

Q: How did WE start?

A: 12-year-old Craig Kielburger was flipping through the newspaper looking for the comics when he was stopped short by a story: Iqbal Masih, a 12-year-old former child slave in Pakistan, had been murdered because he spoke up for human rights. Craig was 12. Iqbal was 12. In that moment, he was struck by a single and profound connection – except for the happenstance of birth, he could have been Iqbal – and he needed to do something. But what? He was only one person, and a child at that. What possible difference could he make in the lives of child slaves a world away? What was needed: a collective voice. So Craig convinced a handful of Grade 7 classmates that together they could make an impact, and WE Charity was born.

Q: What is WE Charity?

A: Part of WE’s family of organizations, WE Charity empowers local and global change with resources that create sustainable impact domestically through programs like WE Schools and internationally through WE Villages. The unique partnership with ME to WE, a social enterprise, ensures that WE Charity achieves a remarkable rate of financial efficiency, with an average of 90 percent of donations going directly to youth-serving programs.

learn more about WE