THE BEST OF 2006

Taking stock of the major highlights at Roots during the past 12 months

In life, things happen. At Roots, good things happen all the time. And we don’t mean simply the selling of great products every day of the year. To be sure, Roots is a business but it’s also much more than that. It’s a community of people who come together every day to work and contribute to a culture and heritage that first began in 1973. Each Roots employee, in his or her own way, helps make things happen that make Roots such a special place, full of innovation and achievement on many levels.

With 2006 about to morph into 2007, we wanted to take stock of the past 12 months at Roots. Due to space limitations, we’re simply presenting some highlights (in chronological order). Of course, it’s impossible to really capture a year in the life of Roots in just a few pages. For a more comprehensive account of 2006, you can always consult past issues of The Source. As much as 2006 has proven positive for Roots, initial signs for 2007 point to another exciting year for Roots. Stay tuned to The Source as the story unfolds over the next 12 months.

GETTING THE POINT ACROSS

Someone’s obviously taking notice of the communication and public relations work of Roots. In January, Co-Founders Michael Budman and Don Green received the 2006 Award of Excellence for Communication and PR from the Canadian Public Relations Society (CPRS). Awarded primarily for actions taken over the previous year, it is the greatest honour a business leader can receive from the professional association of communicators in Canada.

Michael and Don received the award at a special luncheon at Toronto’s Fairmont Royal York Hotel in the presence of 300 people from the fields of business, media, entertainment, sports and fashion.

The CPRS Award was established in 1991 to demonstrate that a successful CEO or top business executive must be an excellent communicator in addition to having other abilities. Past winners include some of Canada’s top business people, such as Charles Baillie, Chair, TD Bank Financial Group; Dominic D’Alessandro, President and CEO, Manulife Financial; Piers Handling, CEO of the Toronto International Film Festival; Bobbie Gaunt, President and CEO, Ford Motor Company of Canada; and Allan Stark, President and CEO, American Express Canada; John Cassaday, President, CTV.