SPECIAL DELIVERY

Letters from the world of Roots

FIRST TIME BUT NOT LAST
I want to tell what a great experience I had shopping at your outlet store on Kenaston Boulevard in Winnipeg. The staff could not have been nicer. Greg Lebans was very helpful. When he was pulled away, Megan Hemenway gave good service as well.
That was the first time I ever shopped in a Roots store. It definitely will not be the last.
Laurie Main
Winnipeg, MB

CARING FOR THE KIDS
Following up on your coverage in recent issues of the community-related initiatives of Roots stores across the country, I wanted to mention what the two Roots stores in Windsor, Ontario did to make the holiday more festive for some people in need.
A lot of the credit goes to Kimberly Givlin who works at the Roots Windsor Crossing store. When she began tutoring at the local school, Immaculate Conception, she was shocked by the number of pupils who lived in poverty. The teachers had to frequently send them to the “Clothing Room” because of their lack of proper winter clothing. As well, the school provides food for them from the “Snack Room” once a day. For most of these children, it’s the only guaranteed meal they get.
As part of their holiday charity, all Roots employees in Windsor teamed up with Kimberly to donate five dollars each to raise money to give these students a turkey dinner. Kimberly also asked everyone to donate used clothing. Not only did this bring the children warmth but also the feeling that there are people out there who care about them.
Serein Makkawi
Sales Associate, Windsor, ON

DEBBIE DOES IT RIGHT
I am writing as a happy, satisfied customer of the Roots Kids store in Vancouver on Robson Street. The store was very clean and inviting. Your employee Debbie Barnes was especially helpful and knowledgeable. She helped me choose sizes, colours and plan some Christmas gifts.
Debbie went out of her way to find a certain sweatshirt in a size that the Robson store did not have. She phoned another location and had the sweatshirt put away for me at Park Royal.
I greatly appreciated your pre-Christmas sales and the full-service approach like having boxes for customers to wrap. It’s an example of why I keep coming back to Roots. I’ve shopped at places where I had to purchase boxes or where they are not available at all and that puts me off wanting to shop there again.
So, thank you to Debbie for the great service and to Roots for continuing to keep the quality of product and joy in giving. Please pass this along to the appropriate managers and staff.
Christa Clark
Vancouver, BC

KUDOS FOR DESIGN TEAM
The other day, two of us at the Roots (Bayshore) store in Ottawa were discussing one of the new spring products, the Supreme Terry Peacoat. Store Manager Julie Bray and I were amazed at the design of this item.
It seems that only Roots has the ability to be so creative with its combination of a peacoat and a sweatshirt. In every other store, consumers find the same basic sweatshirt, but the Roots design team has created a new twist on this classic sweat material. Well done.
I just wanted to mention that our entire store staff is extremely pleased by such innovative designs. We look forward to receiving everything else the design team has in store for Roots in 2007.
Alex Geerts
Ottawa