Thursday, February 01, 2007

MAKING STYLE SUSTAINABLE

Roots participates in earth-friendly fashion event.

In its latest initiative to promote environmental responsibility, Roots will take part in an eco-conscious fashion show in Toronto next week. Billed as an evening of sustainable style, the show will be hosted by CBC TV’s Gill Deacon of The Gill Deacon Show and George Stroumboulopoulos of The Hour. The event targets the city’s hip urban individuals, directing them to green practices by integrating environmental issues in their daily lifestyle.

As part of this, sustainable Roots clothing, especially items made from earth-friendly materials like organic cotton and organically processed leather will be modeled by celebrities including Kim D’Eon, Melanie Doane, Wendy Mesley, Sarah Richardson, Sarah Slean, and others.

The Roots Rosedale store, known for its green attributes, will provide the apparel to be shown on the runway. Roots will also provide gift bags and discount cards to be given to guests during the evening.

The show is organized by The Green Carpet Series, an organization started by young professionals supporting eco-friendly causes. Proceeds from the show will go to the Canadian chapter of the World Wildlife Fund.

• Date: Tuesday, January 30. Tickets for the event are available online at www.greencarpetseries .com for $40. Doors open at 7:00 p.m. and the show starts at 8:30 p.m.