KEEPING BUSY AT SUNDANCE
Roots in the spotlight at annual film fest
For the fifth straight year, Roots was front and center at the Sundance Film Festival in Park City, Utah, which wraps up this weekend. Wendy Goodman, Los Angeles-based Roots salesperson, and Raymond Perkins, Director of Public Relations, represented Roots at Sundance, including at numerous parties, further strengthening the connection between Roots and the film world. Much of the official merchandise for the event was designed and made by Roots. It included more than 9,000 long and short sleeves tees and some 2,500 hoodies for men and women. Coordinated by Mary Jane Saliba of the Business-to-Business Department, the tees and hoodies, along with some 1,200 unisex toques were shipped to Utah in December.
This year, Roots added a new element to its participation at Sundance. It arranged for various celebrities to come to the store in Park City by appointment in order to acquaint themselves with Roots merchandise. They included actors Megan Park from Charlie Bartlett, Tyler Hilton of One Tree Hill and Walk the Line; Jerry Penacoli of Extra Reporter; Molly Shannon from Saturday Night Live; Chris Mulkey; Gary Coleman; and singer/songwriter Simon Townshend. Roots also outfitted actors Michael Douglas, Justin Timberlake, Cuba Gooding Jr, director John Singleton, U2 leader Bono, and hip hop/R&B singer Akon.
Meanwhile, one of the films premiering at Sundance had a Roots connection. Producers of Chapter 17, which stars Jared Leto and Lindsay Lohan, asked Roots to make all the official promotional apparel for the cast and crew.
Held annually in Park City, Sundance is the premiere showcase for new work from American and international independent filmmakers, and has helped launch the careers of directors such as Kevin Smith, Quentin Tarantino and Steven Soderbergh.
For the fifth straight year, Roots was front and center at the Sundance Film Festival in Park City, Utah, which wraps up this weekend. Wendy Goodman, Los Angeles-based Roots salesperson, and Raymond Perkins, Director of Public Relations, represented Roots at Sundance, including at numerous parties, further strengthening the connection between Roots and the film world. Much of the official merchandise for the event was designed and made by Roots. It included more than 9,000 long and short sleeves tees and some 2,500 hoodies for men and women. Coordinated by Mary Jane Saliba of the Business-to-Business Department, the tees and hoodies, along with some 1,200 unisex toques were shipped to Utah in December.
This year, Roots added a new element to its participation at Sundance. It arranged for various celebrities to come to the store in Park City by appointment in order to acquaint themselves with Roots merchandise. They included actors Megan Park from Charlie Bartlett, Tyler Hilton of One Tree Hill and Walk the Line; Jerry Penacoli of Extra Reporter; Molly Shannon from Saturday Night Live; Chris Mulkey; Gary Coleman; and singer/songwriter Simon Townshend. Roots also outfitted actors Michael Douglas, Justin Timberlake, Cuba Gooding Jr, director John Singleton, U2 leader Bono, and hip hop/R&B singer Akon.
Meanwhile, one of the films premiering at Sundance had a Roots connection. Producers of Chapter 17, which stars Jared Leto and Lindsay Lohan, asked Roots to make all the official promotional apparel for the cast and crew.
Held annually in Park City, Sundance is the premiere showcase for new work from American and international independent filmmakers, and has helped launch the careers of directors such as Kevin Smith, Quentin Tarantino and Steven Soderbergh.
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