FUR THE RECORD
Setting things straight on the Roots policy
Over the past month, several people have written to Roots concerned that the faux fur used in a couple of our winter coats is not what we say it is. They referred to several recent cases in the United States in which retailers were advertising and selling outerwear listed as featuring faux fur that turned out to be real fur.
In their letters, a few individuals automatically assumed Roots was doing the same thing and accused us of deliberately misleading our customers. Such an allegation was highly disturbing as it was not only totally untrue but in sharp contrast to the way Roots does business.
As a matter of policy, Roots does not use real fur in its apparel. (A few years ago, a jacket containing real fur trim was part of a collection made by a designer who is no longer at the company. It was a mistake and Roots Co-Founders Michael Budman and Don Green issued a statement at the time saying it was an aberration that went against the values of Roots.)
Sometimes faux fur looks incredibly real. At Roots, the fur used in apparel is completely synthetic, consisting of either 100% polyester or 100% nylon. In addition, we also lab-test our apparel, verifying the fiber content of any materials used in a garment.
In late December, the Humane Society of the United States revealed that a Sean John jacket being sold at Macy’s in New York was actually made from raccoon dog fur and not false fur as indicated in advertisements. That revelation came only days after other fur garments were falsely advertised as faux at the Burlington Coat Factory and Loehmann’s.
Over the past month, several people have written to Roots concerned that the faux fur used in a couple of our winter coats is not what we say it is. They referred to several recent cases in the United States in which retailers were advertising and selling outerwear listed as featuring faux fur that turned out to be real fur.
In their letters, a few individuals automatically assumed Roots was doing the same thing and accused us of deliberately misleading our customers. Such an allegation was highly disturbing as it was not only totally untrue but in sharp contrast to the way Roots does business.
As a matter of policy, Roots does not use real fur in its apparel. (A few years ago, a jacket containing real fur trim was part of a collection made by a designer who is no longer at the company. It was a mistake and Roots Co-Founders Michael Budman and Don Green issued a statement at the time saying it was an aberration that went against the values of Roots.)
Sometimes faux fur looks incredibly real. At Roots, the fur used in apparel is completely synthetic, consisting of either 100% polyester or 100% nylon. In addition, we also lab-test our apparel, verifying the fiber content of any materials used in a garment.
In late December, the Humane Society of the United States revealed that a Sean John jacket being sold at Macy’s in New York was actually made from raccoon dog fur and not false fur as indicated in advertisements. That revelation came only days after other fur garments were falsely advertised as faux at the Burlington Coat Factory and Loehmann’s.
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