FOR THE BEARS
Polar Bear Day at Roots helps raise funds for endangered animals
The recent Roots initiative in support of the Canadian Wildlife Federation (CWF) and its efforts to save polar bears was well received by customers. Last month, several stores in Toronto (Bloor Street; Central; and The Lodge) along with Centreville in Montreal and Robson Kids in Vancouver held a special event called Polar Bear Day.
People from CWF visited the stores and handed out information pamphlets to customers, and answered questions about their work and ways to support their cause.
At the Robson Kids store, Remy Rodden, a CWF musician, performed a variety of nature-related songs with his guitar as families sang along and did different moves to the music. “The performance engaged the children and their parents in a fun way. Even people outside the store stopped at the windows to look,” says Store Manager Debbie Barnes. “We are glad we had the opportunity to educate our customers about all of the environmental issues in a positive way.”
In Toronto, Jody Gienow, co-host of TV’s Hinterland Who’s Who, added to the event by bringing in a live sub-arctic grey owl to the delight of customers. The Centreville store also featured a colouring station for children and Louis-Rene Senechal, fellow co-host of Hinterland Who’s Who, brought a polar bear skin and a skull to demonstrate.
As part of the Polar Bear Day, Timothy’s World Coffee set up a booth in the stores to provide hot chocolate for thirsty customers. During the month of December, the Bloor St. store also hosted a holiday kitchen that served soups and snacks.
Proceeds from the Polar Bear Day and from the holiday kitchen were donated to the CWF’s climate program. Polar bears in Canada’s far north are currently endangered due to the effects of global warming which are altering their natural habitat.
The recent Roots initiative in support of the Canadian Wildlife Federation (CWF) and its efforts to save polar bears was well received by customers. Last month, several stores in Toronto (Bloor Street; Central; and The Lodge) along with Centreville in Montreal and Robson Kids in Vancouver held a special event called Polar Bear Day.
People from CWF visited the stores and handed out information pamphlets to customers, and answered questions about their work and ways to support their cause.
At the Robson Kids store, Remy Rodden, a CWF musician, performed a variety of nature-related songs with his guitar as families sang along and did different moves to the music. “The performance engaged the children and their parents in a fun way. Even people outside the store stopped at the windows to look,” says Store Manager Debbie Barnes. “We are glad we had the opportunity to educate our customers about all of the environmental issues in a positive way.”
In Toronto, Jody Gienow, co-host of TV’s Hinterland Who’s Who, added to the event by bringing in a live sub-arctic grey owl to the delight of customers. The Centreville store also featured a colouring station for children and Louis-Rene Senechal, fellow co-host of Hinterland Who’s Who, brought a polar bear skin and a skull to demonstrate.
As part of the Polar Bear Day, Timothy’s World Coffee set up a booth in the stores to provide hot chocolate for thirsty customers. During the month of December, the Bloor St. store also hosted a holiday kitchen that served soups and snacks.
Proceeds from the Polar Bear Day and from the holiday kitchen were donated to the CWF’s climate program. Polar bears in Canada’s far north are currently endangered due to the effects of global warming which are altering their natural habitat.
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