COLOURS OF ‘ROOTS 73’
New campaign highlights family values at ‘Roots 73’ this spring
The ‘Roots 73’ family is all set to launch its new look. The fresh spring designs are ready to hit stores with the support of a new ad campaign called Colours of Spring. With a family-oriented theme, the visuals focus on children and their parents sporting Roots apparel.
The first installment of the ‘Colours of Spring’ will reach stores in early February and will include posters featuring framed snapshots of Roots products and people dressed in ‘Roots 73’ items. This will be followed in March by a second series of pictures spotlighting polo tees created by the ‘Roots 73’ design team for customers of all ages.
Overseen by Executive Director, Outlets, Shyrose Kasam, the Colours of Spring campaign was shot by Art Director Ilich Mejia. It was styled by Senior Visual Coordinator Peter Paquette along with Merchandise Flow Analysts Christine Kudzman and Carmen Nunez.
The campaign will appear as window posters and spring “uppers” to be used in all ‘Roots 73’ outlet stores.
The ‘Roots 73’ family is all set to launch its new look. The fresh spring designs are ready to hit stores with the support of a new ad campaign called Colours of Spring. With a family-oriented theme, the visuals focus on children and their parents sporting Roots apparel.
The first installment of the ‘Colours of Spring’ will reach stores in early February and will include posters featuring framed snapshots of Roots products and people dressed in ‘Roots 73’ items. This will be followed in March by a second series of pictures spotlighting polo tees created by the ‘Roots 73’ design team for customers of all ages.
Overseen by Executive Director, Outlets, Shyrose Kasam, the Colours of Spring campaign was shot by Art Director Ilich Mejia. It was styled by Senior Visual Coordinator Peter Paquette along with Merchandise Flow Analysts Christine Kudzman and Carmen Nunez.
The campaign will appear as window posters and spring “uppers” to be used in all ‘Roots 73’ outlet stores.
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