WENDY IN TV LAND

US television producers can’t seem to get enough Roots

The list of American TV shows ordering Roots products keeps growing. This thanks to Los Angeles-based Roots salesperson Wendy Goodman who makes it her business to connect the entertainment world with Roots. In recent weeks, she’s been particularly busy with these latest deals in TV land:

• The Sopranos – A plot line from this HBO hit show served as an inspiration to develop a collection of some 400-zip polo T-shirts. Made in Canada from 80% cotton and 20% polyester fleece, the polos feature a screen print on the front, collar and the back. Executive Producer David Chase, the writer/director who created The Sopranos, is a long time friend and fan of Roots.

• The People’s Court - The judge of the widely popular American “judge show” in which actual small claims court cases are heard, ordered micro fleece fabric zip-polos. Some 220 polos with embroidery details on the neck and sleeve were shipped to the offices of the show in New York and Los Angeles.

• Veronica Mars – When the creators of this teen-mystery-drama were looking for the perfect gift to give for the end-of-year holidays, they turned to Roots and ordered more than 170 black vintage twill fabric caps with embroidery details.

• Studio 60 – More than 300 black full-zip hoodies were shipped to the Studio 60’s office in Los Angeles when the makers of the US-based drama series needed branded products for the show’s cast and crew. The hoodies were made in Canada from 80% cotton and 20% polyester fleece fabric with distressed print details.

• How I Met Your Mother – Producer Pamela Fryman knew the quality of Roots products having purchased them for her previous shows – Two and Half Men and Just Shoot Me. This time, for her latest sitcom, How I Met Your Mother, Pamela contacted Wendy Goodman once again and ordered some 200 adult and kids Roots hoodies. Made in Canada from 80% cotton and 20% polyester fleece, they feature wool-felt appliqué embroidery.

• The Jimmy Kimmel Show – Executive Producer Jill Leiderman of the late-night Jimmy Kimmel Show purchased more than 350 full-zip hoodies for the program’s staff and ABC TV’s executives. Made in Canada from 80% cotton and 20% polyester fleece fabric, the hoodies have with white satin twill appliqué and embroidery detail.

All of the above orders were executed in Toronto by the ever-reliable Mary Jane Saliba, Senior Product Coordinator in the Business-to-Business Department at the Roots Head Office. She and Wendy make a potent team.