WEBSITE UNDERGOES MAJOR REVAMP

In November, the Roots website unveiled an impressive new look. The homepage featured a beautiful winter image of the Roots lodge in Algonquin Park under two feet of snow. The next page on the site’s Canadian section showed another pastoral photo for the season along with an eco-friendly tip, in keeping with the Roots longtime commitment to the environment.

Coordinated by James Connell, Director, E-Commerce, Digital Marketing and New Media, the redesign process began last spring with the development of the Roots Canadian online store. Prior to this, roots.com sold products only in the US while Canadian customers were channeled to sears.ca with which Roots had a special agreement to sell products in Canada.

The overhaul of the Roots website is a work in progress that will be completed during the winter. As part of the redesign, many new features are being added such as a revamped section for the Business-to-Business Department, and a special ‘Get Connected’ section where customers can locate Roots stores with up-to-date details and pictures of the store. Customers can also sign-up to receive store-specific emails for updates on new styles as soon as they hit their neighbouring Roots locations. There will also be links to the separate websites for Roots Home (for home products) and Roots Yoga (yoga apparel, accessories and details on classes at the Roots Yoga Studio).