SUPPORTING RETHINK

In early May, as part of its on-going support for different causes, Roots helped kick off the annual Rethink Fashion Targets Breast Cancer (FTBC) campaign with a special gala at the flag-ship store in Toronto.

Fashion Television’s Jeanne Beker, the MC for the evening, paid tribute to Roots, which has supported the Rethink campaign for the past several years. More than 600 people attended the Spanish-themed event that also featured performances by Flamenco dancers and female vocalists Jodi King and Linda McLean.

The evening also launched the FTBC collection of T-shirts, tank tops and hats sold exclusively at Roots stores across Canada. Proceeds from the sale of the collection go to Rethink for research into finding a cure for breast cancer.