STYLING A CITY

Windsor launches line of city-branded Roots products

Along with film producers, rock stars, concert promoters and the US Olympic Association, the latest to turn to Roots for custom-designed products are mayors looking to promote their cities with style. Last month, the mayor of Windsor launched the first-ever line of city-branded products made by Roots.

The custom-designed collection was initiated by Mayor Eddie Francis who first contacted Roots last year with the idea as a way to help enhance the city’s image and cachet. Liz Doggett, Manager of the Wholesale Operations at Roots, along with Joanna Iachetta and Kim Ryatt, Account Managers in the Business-to-Business Department, coordinated the collection comprised of T-shirts, sweatshirts, baseball caps, fleece-lined toques and bags featuring the Roots and Windsor logos.

“Roots has worked closely with the City of Windsor to design a very appealing line of clothing with a look that reflects our great pride in Windsor,” says Mayor Francis. “The merchandise offers local residents and out-of-town visitors items that display pride, recognition and quality along with a very Canadian feel, which is why we approached Roots.”

The specialized apparel is available in select locations in Windsor, with more locations to be added in the coming months.