ON TOUR WITH ROOTS

Throughout the year, no sooner did the Business-to-Business Department complete one order for a concert tour of a major name in the music world than another would follow. And when we say major, we’re not exaggerating.

In 2006, Roots produced specially designed goods for the tours of Madonna; U2; The Rolling Stones; The Eagles; The Who; Steely Dan; Crosby, Stills, Nash and Young; Barbra Streisand; Roger Waters, and the Dixie Chicks.

In most cases, each order consisted of hundreds of units. Products, all of which were made at the Roots leather goods factory in Toronto, ranged from leather CD holders, to luggage tags and large notebook Banff Bags. The performers used them as gifts for band members, their road crew and as VIP giveaways. David Jackson, Product Coordinator in the B2B Department, played a key role in translating the above orders into reality, often with little advance notice.