Thursday, January 04, 2007

A NEW CONCEPT STORE OPENS


In August, true to its heritage, Roots added a creative new dimension to its extensive retail presence when it opened Toronto’s first environmentally friendly store which combines fashion, home design and yogawear. Located just up the street from where Roots began in 1973, ‘Roots Rosedale’ opened on the 33rd anniversary of the inauguration of the first store.

Designed by architect Diane Bald, Founder and Creative Director of Roots Home Design, who worked closely with Pauline Landriault, Director of Visual Planning and Store Development, Roots Rosedale is filled with products for the eco-conscious, active consumer from organic cotton apparel to vegetable tanned leather goods and linens made from bamboo fibers.

The new store takes the core values of Roots - personal well-being, a healthy lifestyle, aesthetics and respect for the environment and the community - and translates them into a lively, engaging and socially responsible retail space.

In addition to the products on sale, Roots Rosedale was built in a way that’s easy on the environment due to all the eco-friendly building materials used in its construction.