Thursday, January 18, 2007

NEW AND NOTEWORTHY

GOING PLACES
The right look before and after taking to the slopes

The ski-city line of Roots apparel that arrived in stores in recent weeks is not just stylish but also a source of information. Inspired by popular North American locations, the collection features creative graphics reflecting the lifestyle of each chosen ski resort – Whistler, Banff, Mont-Tremblant, Aspen, Park City, and Sun Valley – and spotlights the year in which each was established. For example, the oldest is Banff which was founded in 1880.

Coordinated by Director, Merchandise Purchasing and Flow Jarar Kazmi, Merchandise Manager for Women Julie O’Neil, Associate Men’s Designer Dylan Anderson with prints designed by Graphic Artist Stephanie Briers, the line is made up of T-shirts, polos and sweatshirts. The collection also includes two big cities for good measure – Toronto and Vancouver.

Made for men, women and children, the collection is available in select stores in Toronto and Vancouver and in the ski-city stores.

Men’s: Sizes available: XS – XXL; Retail price range: $32 - $78
Women’s: Sizes available: XS – XL; Retail price range: $32 - $78
Kids: Sizes available: S – XL; Retail price range: $22.95 - $49.95
Babies: Sizes available: S – 5T; Retail price range: $18.95 - $39.95

MAKING LIFE EASIER FOR NEW PARENTS
Roots Diaper Bags prove a popular accessory

To meet the big needs of a little baby, the right diaper bag can make all the difference. The solution from the Roots Babies Department has attracted many parents.

The stylish bag with multiple pockets is designed to suit both men and women. Made in one size from 100% Nylon fabric, the bag comes in a navy and black combination, and in a new walnut colour, introduced this season. Additional features include loops with snaps to attach to the stroller for easy carrying. The nylon shell wipes down easily with sponge allowing easy care.

Designed by Senior Accessories Designer Lynne Morris, Senior Babies Designer Elsa De Souza and coordinated by Merchandise Manager for Babies and Kids Marisa Battaglia, the bag has long been a success with new moms. It’s also been mentioned on many maternity-related blogs.

“I have a Roots diaper bag and I love it,” says one of the bloggers about the hit bag. “It has front pockets in which I put two diapers for each child so I don’t have to rummage around in the big part. It also has a lot of little pockets, a place for my bankcard, a big back pocket (perfect for a colouring book and crayons), and lots of room in the middle for toys, books and extra clothing.”
We couldn’t say it better.
Available in select Roots stores in Canada.

Retail price: $42.95

BRIGHT KIDS
Sending the right message in style

As part of the ‘Future Looks Bright’ campaign (see cover story), four new pieces have been added to the kids collection. For girls, the latest shirt to hit stores is the Haily long-sleeve T-shirt. Available in lotus pink, honey peach, and sunrise yellow, the brightly-coloured shirts feature positive messages: ‘The Future Looks Bright’; ‘Down to Earth’; and ‘Ready For Anything’.

The latest short-sleeve shirts for boys in arrive in stores also feature positive messages. The ‘It’s Cool to Be Green’ shirt comes in foliage green; the ‘Protect Nature’ shirt comes in sunrise yellow, and the ‘Save Our Oceans’ shirt comes in grey mix.

All kids shirts are made of 100% cotton jersey and are currently available at select stores in Canada and the US.

KIDS: Haily LS T-Shirt, sizes S-XL, retail price: $24.95; It’s Cool To Be Green T, sizes S-XL, retail price: $19.95; Protect Nature T, sizes S-XL, retail price: $19.95; Save The Ocean SS T, sizes S-XL, retail price: $19.95

ORGANIC FOR BABIES
Little ones deserve the best in soft cotton

The latest baby collection of the season is the Organic Layette Group. Made from 100% organic cotton, the environmentally friendly line has a soft texture just right for babies. Each piece features the traditional Roots beaver logo and comes in Solid Ice, Striped Ice and Driftwood.

Designed by Elsa De Souza, Senior Designer of Babies, the collection will arrive in Roots stores in Canada next week.

• BABIES: Organic Jumpsuit, sizes XS-XL, $32.95; Organic 2PC, sizes XS-5T, $32.95; Organic Bodysuit, sizes XS-XL, $16.95; Organic Diaper Pant, sizes XS-XL, $16.95; Organic Toque, sizes XS/S and M/L, $12.95; Organic Blanket, one size, $32.95