MOTOWN EVENT IN DETROIT SUPPORTS CHARITY

Roots has always been known to throw a good party, especially when it’s for a good cause. In February, leading personalities from the world of entertainment, sports, business, fashion and media took part in the Roots Motown Super Soul Revue in Detroit in support of the ‘Music Rising’ charity.

Motown superstars Martha Reeves and the Vandellas, The Contours and The Velvelettes topped the bill at the city’s historic landmark The Roostertail, the preeminent venue for Motown acts in the 1960s. Organized by Roots and D.O.C. Optics, the Revue was timed to take place on the eve of the Super Bowl being played the next day across town.

Hosted by Roots Co-founders Michael Budman and Don Green and D.O.C. President Richard Golden, the crowd of 500 included Robbie Robertson (Member of the Rock and Roll Hall of Fame); producer Bob Ezrin (Pink Floyd, Peter Gabriel); and Paul Allen, owner of the Seattle Seahawks (who played the next day in the Super Bowl).

In addition to supporting Music Rising, which is helping flood-ravaged New Orleans, Michael and Don and their longtime Detroit friend Richard Golden planned the evening in honour of the city and music of their youth as part of Super Bowl Weekend in Detroit.