MAKING THE SCENE AT THE GRAMMYS

It’s easy to understand why so many people have the impression that Roots seems to pop up everywhere. In February, in yet another example, Roots made its debut at the Grammy Awards, capturing the fancy of prominent figures from the entertainment world.

As part of the 48th Grammy Awards in Los Angeles, Roots apparel, hats and leather bags were available in the Talent Gift Lounge where stars congregated during the three days leading up to the actual Award Ceremony. Items from the Roots Team USA Olympic collection proved especially popular with the stars.

Celebrity performers and presenters, including Grammy-winner Kelly Clarkson, Mariah Carey, Elvis Costello, James Taylor, Herbie Hancock, John Legend, Billie Joe Armstrong (of Green Day), Chris “Ludacris” Bridges, Will.i.am, Dr. John, Jennifer Love Hewitt, and Mary J. Blige, stopped by the Roots stand, many posing for photographers as they wore their new Roots.