Thursday, January 04, 2007

LIGHTS, CAMERA, ACTION... ROOTS


Hollywood just can’t seem to get enough Roots. Over the past year, producers ordered custom designed products from Roots for no less than 12 different movies. In most cases, the items, ranging from leather goods to apparel, were used as gifts for cast, crew and the media.
The clients included most of the major Hollywood studios such as Paramount Pictures, 20th Century Fox, Warner Brothers, and Sony/Columbia Pictures. The movies for which the products were made include The Devil Wears Prada, Snakes on a Plane, Spiderman 3, and Mimzy.

In addition, Roots made custom designed products for various made-for-TV movies and other productions for HBO, NBC Universal and Warner Brothers. Special credit goes to Los Angeles-based Sales Representative Wendy Goodman and Mary Jane Saliba, Senior Product Coordinator in the Business-to-Business Department at the Head Office in Toronto, who oversaw the execution of these often time-sensitive orders.