IT'S IN THE BAG

The Roots Eco-Bag may not have received the same attention nor generated the same sales figures as Roots leather bags in 2006 but it was a hot item nonetheless.

Introduced in May, the eco-friendly re-usable shopping bag was a big hit with customers, especially those looking to lessen their environmental footprint. It proved so popular that the initial supply sold out and thousands more had to be ordered.

Made of 100% washable, undyed cotton canvas, the bag has a reinforced bottom to ensure durability. It was created in an effort to reduce the use of paper bags. It didn’t exactly hurt its appeal that there was a special offer whereby customers who bought the Eco-Bag received 10% off on future purchases of regularly priced merchandise.