THE GREAT ONE JOINS TEAM ROOTS

Last winter, it was announced that hockey legend Wayne Gretzky would be working with Roots on various projects over the next four years. In this role, The Great One is serving as an official ambassador for Roots and is involved in designing clothes and various items for the company.
In late February, the first official Roots Wayne Gretzky line of jackets, sweatshirts, T-shirts and other pieces arrived in stores. A percentage of the proceeds of the sales went to the Wayne Gretzky Foundation, which provides less fortunate youth with the opportunity to experience the sport of hockey.
In June, Wayne Gretzky, his father and son, appeared together wearing Roots apparel for Father’s Day in large posters in Roots stores, in colour ads in newspapers across Canada - and, lest we forget, on the cover of The Source.
Shortly after, as part of the Roots tribute to Canada for the July 1 holiday, Wayne showed his true colours. The Great One dressed in the Roots 2006 Canada Day collection and app-eared in posters and newspaper ads celebrating Canada and Roots.