GIFT GIVING MADE EASY

For the first time in several years, Roots produced a full-fledged gift catalogue for the end-of-year holiday period. Published in November and distributed in stores, as an insert to newspapers and delivered by Canada Post to select home addresses, the 44-page guide was well received. It featured a wealth of ideas for gifts for even the hardest to please on anyone’s gift giving list.

Designed by David Chang of Visual Communication, the easy to use catalogue showcased a select-ion of the best of Roots apparel, accessories and leather goods for the season. It was printed on recycled paper and a separate edition was published in French for distribution in Quebec. An online version was created for convenient viewing and for use on roots.com.