GETTING THE POINT ACROSS

Someone’s obviously taking notice of the communication and public relations work of Roots. In January, Co-Founders Michael Budman and Don Green received the 2006 Award of Excellence for Communication and PR from the Canadian Public Relations Society (CPRS). Awarded primarily for actions taken over the previous year, it is the greatest honour a business leader can receive from the professional association of communicators in Canada.

Michael and Don received the award at a special luncheon at Toronto’s Fairmont Royal York Hotel in the presence of 300 people from the fields of business, media, entertainment, sports and fashion.

The CPRS Award was established in 1991 to demonstrate that a successful CEO or top business executive must be an excellent communicator in addition to having other abilities. Past winners include some of Canada’s top business people, such as Charles Baillie, Chair, TD Bank Financial Group; Dominic D’Ale-ssandro, President and CEO, Manulife Finan-cial; Piers Handling, CEO of the Toronto International Film Festival; Bobbie Gaunt, President and CEO, Ford Motor Company of Canada; and Allan Stark, President and CEO, American Express Canada; John Cassaday, President, CTV.