GETTING A JUMP ON SPRING

Fashion cognoscenti from Canadian media take in ‘trunk show’ at Roots

Just before the start of each new fashion season, Roots hosts an informal event called the ‘Trunk Show’ for fashion editors and writers to give them a preview of the next season’s collection. A few weeks ago, style mavens from the Canadian media congregated at the Roots Rosedale store in Toronto to get a close-up look at the spring line of products.

Some 30 fashion journalists from different newspapers and magazines including The Globe and Mail, National Post, Flare, Fashion, Wish, Canadian Living, and Glow attended the morning event.

They were received by Diane Bald, Founder and Director of Roots Home and Denyse Green, Founder and Director of Roots Yoga. Company Co-Founders Michael Budman and Don Green were also present for the gathering. As part of the refreshments, guests were served organic coffee (now sold at Roots Bloor Street).

Karl Kowalewski, Director of Leather, joined Diane and Denyse in introducing the new leather bag collection while Nella Walker, Director of Design, showed the apparel products for the upcoming season. They gave background details on new fabrics, new types of leathers and new styles featured.

Many of the editors requested – and in the days following the event received – products to use in photo shoots for fall issues of their publications. Similar “trunk shows” are now planned for Montreal and Vancouver.