CAMPING OUT IN STYLE

The summer is a special season in everyone’s life but it’s also the time when youth in North America fortunate enough to go to camp get to escape from the city, connect with the beauty of nature and have fun in the wilderness. The Co-Founders of Roots have always said their time at Camp Tamakwa in Ontario’s Algonquin Park had a major influence on them as they were growing up. As such, camp has been an integral part of Roots culture and this year the Roots Camp collection was one of the biggest hits of 2006.

Launched in late April, the collection was made up of sweatshirts, zip hoodies, sweat pants and shorts, T-shirts, button-up shirts, cargo shorts, and a ribbed tank top. The entire collection featured the distinct camp green colour and the signature Roots Camp logos, making the pieces easily identifiable.

In May, in a tribute to Roots Camp, one of Canada’s most influential fashion chroniclers, the Globe and Mail’s Saturday Style section, featured four colour photos of items from the collection in an article entitled “Goodbye Lululemon, Hello Baggy Pants which said: “…The new Roots Camp line is right on the money, especially with its old-school forest green. It’s schlump chic…”