BRINGING STYLE TO THE OFFICE

Unknown to most Roots customers and many staff, Roots has a highly successful, on-going relationship with NBC Television in New York. Initiated in the early 1990s with the Roots/Saturday Night Live collection, the collaboration has grown over the years and in August became even stronger when NBC signed a deal with Roots for a special line of merchandise for the hit series The Office. Based on the original British series of the same name, NBC’s version of The Office is now in its second season.

In addition to the products made for NBC, Roots also has a strong retail presence at the NBC Experience Store in New York’s famous Rockefeller Center where Roots has its own branded section. NBC carries a number of co-branded collections produced by Roots (and made mostly in Canada) including the US Olympic Team line; a New York City-themed collection, a Saturday Night Live collection, and now a line for The Office.