BRIGHT IDEA

New “Future” collection inaugurates use of informative hangtags

With the launch of the ‘Future Looks Bright’ collection, Roots is introducing a new generation of ‘hangtags’ designed to help customers make a more informed purchase. Each tag includes details on a product’s features and benefits. In a reader-friendly manner, it lists the fabric content, fit, styling aspects, size, price and bar code.

Going forward in 2007, all new products at Roots will have such hangtags. They will also benefit retail staff by helping them be more knowledgeable about merchandise in the stores.

Printed on glossy card stock, the front panel of each hangtag features a vintage colour painting of a beaver in the woods by celebrated Canadian artist Heather Cooper. She helped design the original Roots logo in 1973 and was closely involved in creating the company’s first advertising campaign during the same period.