AIDING THE AIDS FIGHT

In keeping with its time-honoured involvement in community-related projects and social causes, Roots supported a major international AIDS conference in Toronto in August. As the official outfitter and sponsor of the XVI International AIDS Conference, Roots subsidized the cost of merchandise provided to the organizers of the massive event.

The five-day gathering attracted some 25,000 participants from around the world including scientists, doctors, educators and policy makers, community leaders and people living with HIV/AIDS.

In supporting the conference, Roots supplied specially designed T-shirts for volunteer staff and for the AIDS 2006 Youth Program in addition to creating conference souvenir T-shirts and souvenir caps for sale at various locations in Toronto to raise funds for AIDS-related work. Roots also donated yoga mats for use by delegates at yoga classes and returned a percentage of sales of T-shirts sold in Roots stores to the Toronto organizing committee.