Monday, December 11, 2006

THE SOLUTION IS YOU... AND US, TOO

Roots supports new book by environmental activist Laurie David

Laurie David is nothing if not tenacious, and we should all be grateful for it. If ever the world is going to get its environmental act together before it’s too late, it will be in no small part thanks to people like her.

In recent years, Laurie has been one of the leading ecological activists in the United States, focusing especially on the increasingly dire matter of global warming. To help draw attention to these important issues, she has just published a book entitled The Solution is You! that Roots is now selling in many of its stores in support of her work.

Laurie is active on many fronts. This year, she won acclaim for being the producer of the hit documentary on climate change, An Inconvenient Truth, which became one of the most talked about non-fiction film in decades. Among her other initiatives, Laurie worked with Roots in creating the popular line of Stop Global Warming bracelets last year to help raise significant funds for the cause.

Her latest project, The Solution is You!, is a handy pocket guide to curbing climate change. It’s loaded with convincing facts and figures on the growing menace of global warming and features many handy tips on how people reduce their own everyday emissions.

Reading her book, you quickly realize that each person has a role to play in curbing our collective appetite when it comes to greenhouse gas emissions. “It’s not about any one person doing everything,” says Laurie. “It’s about all of us doing something and then maybe a little more.” As the book title says, the solution is you! And that includes us, too.