SHIPPING MADE ECO-FRIENDLIER

Roots funds reforestation through new project

Eco-consciousness is a way of life at Roots. As such, it should come as little surprise that even for shipping products ordered on its website, Roots is trying to make a difference. In its latest initiative, Roots is partnering with Zerofootprint, a Toronto-based environmental organization, in an innovative new project to monitor its carbon dioxide (CO2) emissions. CO2 is one of the main gases contributing to global warming-related climate change.

In moving billions of products every year, the shipping industry worldwide burns fossil fuels, thereby generating more than 600 million tons of CO2 annually. During the current holiday season, Roots will offset CO2 emissions associated with the shipping of purchases made online.

Zerofootprint will determine how much CO2 is emitted with each shipment of Roots products, offset it and signify this with a Zerofootprint seal on every (online purchase) delivery. Roots will then neutralize these emissions by funding Zerofootprint’s reforestation projects to absorb CO2 from the atmosphere equal to the amount of CO2 produced with each delivery.

The funds will be used to initiate forestation projects addressing climatic change in British Columbia.