SHINING ON THE SLOPES OF WHISTLER

Roots takes part in annual film festival in BC ski resort

For the third consecutive year, Roots was one of the sponsors of the prestigious Whistler Film Festival, which wrapped up last weekend. The annual four-day extravaganza of movie screenings, industry sessions and parties held on and off the slopes of British Columbia's famous ski resort is an eagerly awaited event attracting many celebrities from the entertainment world.

As part of the program, Roots sponsored a celebrity ski event and prizes for the awards segment of the fest. Jurors of this award, including director Norman Jewison and actor Lisa Ray, received a Roots Aspen leather bag made in tribe leather. Roots also presented a Milano bag and a Venetian bag made from tribe leather to award winners Andrew Walker, (Best Actor for the movie Steel Toes), and Catherine De Lean, (Best Actress for the movie The Secret Life of Happy People).

Roots together with American Express, co-hosted a VIP party at the Roots store in Whistler. During the festival, residents of British Columbia could win tickets to the festival by participating in an online contest on roots.com.

In addition, American Express cardholders can enter contests online and at Roots stores in BC until mid-December to win passes for next year’s Whistler Film Festival.

The project was coordinated by James Connell, Director of E-commerce, Digital Marketing and New Media; Lyn Frankel, Corporate Sponsorship and Sales Manager in Western Canada; Raymond Perkins, Director of Public Relations; Anisha Gliddon, Public Relations Coordinator; Sonia-Michelle De Souza, Marketing Coordinator; and Kim Court Hampton, Executive Assistant to Co-Founder of Roots Michael Budman.

At the same time, the Roots Visual team of Vancouver and Whistler store staff headed by JM Odgen went the distance in making sure that Whistler shined during the festival.