MOVING UP

New promotion expands Shyrose’s role in Outlet Department

As the Roots outlet stores continue their phenomenal growth, the person formerly in charge of their merchandising has just seen her responsibilities grow. Two weeks ago, Shyrose Kassam was officially appointed Executive Director, Outlets. In her new capacity, Shyrose has overall responsibility for the outlet business including apparel design, visual, marketing and store operations.

“This new role will bring synergy to the relationship between Head Office and the field,” says Shyrose, who joined Roots 10 years ago. “The communication and understanding of each other's needs is paramount and I hope to be able to improve upon the good base that we have now. I’m excited about spending time out in the field, working in the stores to try to fully understand the issues on the frontlines. Outlet has a fantastic team in the field as well as at the Head Office and I look forward to leading this successful team to even greater heights.

”Shyrose’s latest promotion comes nearly two years after she was appointed Director of Merchandising for Outlets. In that role, Shyrose made a significant contribution to the business, helping to greatly expand the outlet side of Roots, generating sales that surpassed annual targets.