Wednesday, December 27, 2006

MORE GREAT MOMENTS IN 2006


Jan.: Roots releases official collection for Canadian Speedskating Team whose members excel at Winter Olympics the next month.

Feb.: Roots is the official sponsor and merchandiser of the US Comedy Arts Festival in Aspen, Colorado.

March: At 78th Academy Awards in Hollywood, Roots products included in gift baskets presented to nominees in major Oscar categories including Best Actor/Actress.

May: Roots produces first-ever Pride collection in recognition of gay community and their annual celebrations in North America.

June: Roots hosts evening at Head Office to raise funds for Art Gallery of Ontario.

June: Roots involved in annual Idea City Conference in Toronto, providing custom-made Idea City canvas and leather bags to participants.

June: For second year in a row, Roots takes part in Sensation Mode fashion and design festival in Montreal.

June: Roots creates and outfits the official team clothing for Barbados at Central American and Caribbean Games in Columbia.

July: Roots sponsors the Toronto Lesbian and Gay Sports Alliance and provides uniforms for Team Toronto at Gay Games VII in Chicago.

Aug.: Roots launches new fragrance for men, Roots Spirit for Men.

Sept.: Toronto hotspot restaurant and champagne lounge, Lobby, gets major facelift with help from Roots Home Design.

Sept.: During visit to Vancouver, Tibetan Buddhist leader, the Dalai Lama, wears different Roots headwear while taking part in conferences.

Sept.: One of TV’s top rated shows, Entourage, orders customized Banff Bags from Roots for cast and crewmembers.

Oct.: Roots wins two major interior design awards for Head Office work environment.

Oct.: Roots launches first-ever limited edition collection of hats in partnership with legendary US-based cap maker New Era.

Nov.: As part of its continuing support of fight against global warming, Roots stores promote and sell the environmental documentary film An Inconvenient Truth.

Nov.: Indigo Books and Music selects Roots to outfit staff for its stores across Canada in addition to its Chapters and Coles locations.

Nov.: Roots takes part in Toronto lecture by French writer/philosopher Bernard-Henri Levy, presenting him with customized Banff Bag and guests with leather-bound journals.

Dec.: Roots Rosedale store hosts event for launch of new book on original form of yoga.

Dec.: Roots stores feature the work of acclaimed nature photographer Don Standfield.