Monday, December 11, 2006

HOLIDAY SPIRIT AT ITS BEST

Store teams show their real colours by helping their local communities

One of the nicer traditions at Roots during this time of year is that the staff at many if not most stores come together to do something in support of those in need in their community. The assistance takes many forms and the recipients vary with each initiative but the intention is the same – to try to make the holiday season sweeter for people whose reality is anything but festive.

As we did last year, The Source will spotlight as many of these initiatives as we can. In this issue, we are focusing on eastern Canada. Next issue, we will feature stores in other parts of the country.

Champlain Place, Moncton, NB – Store Manager Erin Cormier and her staff have set up a box in the back room to collect food and toys to be donated to Head Start, a local organization that helps families in need and provides assistance to single mothers.

Regent Mall, Fredericton, NB – Manager Kelly Smart and her staff are organizing Operation Keep the Change. All employees are donating personal loose change during the month of December, to be donated to the Salvation Army, the Fredericton Community Kitchen and the Fredericton Food Bank.

Wheeler Park Outlet, Moncton, NB – Manager Mauricio Santos and her staff are collecting food to be donated to the neighbourhood retirement home.

Spring Garden, Halifax, NS – Store Manager Terri Smith and her staff will provide board games to be donated through the Kool 96.5 radio station for needy 11-12 year-old children.

Halifax Shopping Centre, NS – Manager Roxann Keeling and her staff have teamed up with a local gym and the Salvation Army to donate age-specific gift clothing for needy children in the community.

Sunnyside Mall, Bedford, NS – Manager Tequiera Bedard and her staff are collecting food items from friends and family to be donated to the local food bank a week before Christmas.

Bayers Lake Outlet, Halifax, NS – Manager Drew Thomas and his staff are collecting non-perishable food items for the local food bank.

Mic Mac Mall, Dartmouth, NS – Manager Johanna Ventoso and her all-girl staff are donating contributions to the local Diabetes Association.