FOR THE FANTASTIC FOUR

Roots supplies giveaway items for upcoming movie

Last year’s cinematic superheroes, the Fantastic Four are set to hit movie screens again. To help herald their return, the producers of the sequel have turned to Roots.

Roots will supply men’s zipped hoodies to be used as promotional giveaways for the media by the makers of Fantastic Four and the Silver Surfer, the follow-up to the highly successful Fantastic Four released in 2005. Made in Canada from cotton-polyester fleece fabric with mesh fabric details, some 75 hoodies were shipped to Vancouver last week, where the film is currently being shot.

The project was coordinated by Los Angeles-based Roots salesperson Wendy Goodman, along with Senior Product Coordinator in The Business-to-Business Department at the Roots Head Office Mary Jane Saliba.

Scheduled for release next June, Fantastic Four and the Silver Surfer stars Ioan Gruffudd, Jessica Alba and Chris Evans in lead roles. The film continues the saga of scientist Reed Richards and his team who combat the return of their enemy Dr. Doom who was exterminated in the first edition of the film.